Head of SEO

As one of Europe's fastest growing greentech start-ups, we're determined to make our dream of bringing local and clean energy to every home a reality.

Otovo provides solar panels and batteries to homeowners and we use software and technology to make solar energy easy, affordable, and available everywhere.

  • We make solar easy by providing tailored offers to customers visiting our website and entering their address. With our unique technology as the core in our business, we have removed the need for a home visit and can offer tailored offers to all customers visiting our website.
  • We make solar cheap by providing a platform where installers compete on price and quality to get assignments.
  • We make solar available everywhere by quickly expanding our platform to new markets all over the world.

We have come a long way since launching in 2016 — we're in Norway, Sweden, France, Spain, Poland, Italy, Germany, Austria, Portugal, UK, Belgium, Netherlands and  Switzerland - and we won't stop expanding.

We need your help

Due to solid growth, Otovo has determined to establish a new marketing hub in Madrid which will cover SEO, Performance Marketing, Design and Content creation for some of the group's markets.Accordingly, Otovo is seeking a Head of SEO responsible for developing and executing the SEO strategy for some of our key markets. We are transitioning from using local SEO agencies to an in-house agency set up, and the Head of SEO will lead a team of 5+ regional SEO specialists as direct reports.

Some of your key responsibilities will be:

  • Develop and execute SEO strategies for Otovo's key markets to increase organic search traffic and revenue.
  • Recruit and lead a team of 5+ regional SEO specialists and manage their daily activities to ensure projects are completed on time and within budget.
  • Conduct keyword research, analyze data, and identify opportunities to improve rankings, traffic, and conversions.
  • Optimize Otovo's website structure, content, and technical elements to improve search visibility and user experience.
  • Develop and implement link building strategies to improve domain authority and search engine rankings.
  • Monitor and report on SEO performance, providing regular insights and recommendations to key stakeholders.
  • Collaborate with the wider marketing team to ensure SEO activities are aligned with broader business objectives.
  • Collaborate with the sales and product teams.
  • Stay up to date with the latest industry trends and algorithm updates to ensure Otovo remains at the forefront of SEO best practices.

Who we think you are:

  • Currently based or willing to relocate to Madrid
  • Professional level of English
  • Extensive SEO experience, with a proven track record of delivering successful SEO campaigns and improving organic search traffic.
  • Strong leadership and team management skills, with experience leading and mentoring SEO specialists.
  • Experience working with local markets and a deep understanding of local SEO best practices.
  • Excellent analytical skills, with the ability to analyze large datasets and identify key insights and opportunities.
  • Strong knowledge of technical SEO, including website architecture, HTML, and CSS.
  • Experience with link building, including identifying high-quality backlink opportunities and developing effective outreach strategies.
  • Excellent communication skills, with the ability to communicate complex ideas to both technical and non-technical stakeholders.
  • A strong understanding of broader marketing concepts and how SEO fits within a wider marketing strategy.
  • A passion for staying up to date with the latest industry trends and a desire to continually learn and develop.

What's in it for you?

You'll get to be part of our journey. We learn fast and encourage bold attempts and risky experiments: Otovo is a puzzle to work on and a riddle to solve. If you like that, you'll like it here.

We enjoy being together in the office, and are open to working from home when you need focus time.

Here's some more of what we offer:

  • More solar panels → less global warming. You have a chance to make a meaningful contribution to the world
  • You'll work with enthusiastic colleagues across Europe; passionate for their fields and eager to learn
  • A hardware budget where you're free to pick your own gear
  • A lot of flexibility when it comes to working hours
  • Central located office, easily accessible, in the center of Madrid