Performance Marketing Manager (German speaking) ☀️

As one of Europe's fastest growing greentech start-ups, we're determined to make our dream of bringing local and clean energy to every home a reality.

Otovo provides solar panels and batteries to homeowners and we use software and technology to make solar energy easy, affordable, and available everywhere.

  • We make solar easy by providing tailored offers to customers visiting our website and entering their address. With our unique technology as the core in our business, we have removed the need for a home visit and can offer tailored offers to all customers visiting our website.
  • We make solar cheap by providing a platform where installers compete on price and quality to get assignments.
  • We make solar available everywhere by quickly expanding our platform to new markets all over the world.

We have come a long way since launching in 2016 — we're in Norway, Sweden, France, Spain, Poland, Italy, Germany, Austria, Portugal, UK, Belgium, Netherlands and  Switzerland - and we won't stop expanding.

We need your help

Due to solid growth Otovo has determined to establish a new marketing hub in Madrid, which will cover the performance marketing for some of the group's markets. Accordingly, Otovo seeks Performance Marketing Managers to run and scale the performance marketing demand generation from A-Z. The allocation of markets between the roles will be assigned based on language skills and previous international experience.

As Otovo is gradually transitioning from using local performance marketing agencies to building our own internal agency - you will have a lot of impact as one of the first regional performance managers hired. You will be part of the global marketing team where you, besides fellow regional performance managers, will have support from the head of performance marketing, digital designers, frontend developer - as well as local marketing managers - with experience of launching and scaling Otovo in 13+ markets already.

On a typical day you might optimize Google, Meta and TikTok etc. ad accounts and make sure budgets are spent in local regions where the marginal effect is the highest; taking variables such as ticket size, time to installation and margins into account, order new creatives from our internal creative agency, conduct A/B tests and align with General Managers and local marketing teams making sure leads are coming in at a pace sales can handle.

Some of your key responsibilities will be:

  • Responsible for developing, implementing and managing campaigns on all  ad platforms to meet key performance metrics
  • Conduct A/B tests and analyze results to garner insights and optimize campaigns
  • Forecast and allocate budgets, analyze and recommend modifications to advertising spend
  • Coordinate with internal functions to ensure continued performance and growth
  • Work closely with our design team and order creative assets
  • Reporting and keeping track of budgets and KPI:s

Who we think you are:

  • Extensive experience of day-to-day management of performance marketing channels, either from an agency or inhouse; preferably covering more than one country
  • Professional level of either German, Dutch or Portuguese - both written and spoken
  • Professional level of English
  • Creative and data-driven, adept at delivering ideas, content, and metrics - ability to present data with a narrative to inform and persuade
  • A self-starter that is able to take projects from strategy through execution with a high attention to detail
  • You are self-driven, but thrive working in a team and across functions
  • You deliver fast and build to last

What's in it for you?

You'll get to be part of our journey. We learn fast and encourage bold attempts and risky experiments: Otovo is a puzzle to work on and a riddle to solve. If you like that, you'll like it here.

We enjoy being together in the office, and are open to working from home when you need focus time.

Here's some more of what we offer:

  • More solar panels → less global warming. You have a chance to make a meaningful contribution to the world
  • You'll work with enthusiastic colleagues across Europe; passionate for their fields and eager to learn
  • We take care of your internet and phone bills—no more slow access at home
  • A hardware budget where you're free to pick your own gear
  • A lot of flexibility when it comes to working hours
  • Central located office, easily accessible, in the center of Madrid

Hiring process

Update your CV and submit your application to us here. If we think you could be a good fit, we will start an interview process that looks like this:

  • First interview - informal first meeting with potential future colleagues
  • Case interview - working on one or two realistic problems together
  • Third interview - meeting up with colleagues from other teams

If all of the above checks out nicely, we'll call two references that you provide before we send you an offer. The full process should take approximately two-three weeks.

There's no time like now—help us make the world transition to renewable energy and submit your application today! 🌅