Otovo is setting out to be the number one solar energy company in Europe. We’re building a platform on which hundreds of renewable energy installers input their products, prices and coverage, helping installers succeed and using their skills to provide Otovo-branded standout services to people who want a solar energy system in their home. Customers get the best prices from local, high-quality installers who all adhere to the Otovo product standards and create the Otovo experience.

We are now looking for a native Swedish or Norwegian speaking SEO Manager Scandinavia to join us in building the energy company of the future. 

About your role:

You are a well rounded SEO professional with knowledge of other acquisition channels, especially for holistic search and support to the international paid team, in order to properly localize our campaigns and messages. Your primary task will be to increase our awareness and create preference for the Otovo brand in Sweden and Norway. You know the ever-changing digital media landscape like your back pocket, and you will take advantage of the opportunities available and ensure we utilize all owned, paid and earned channels in the best possible way.  You are a creative storyteller, you love creating content, both short teasers for social media and longer texts for newsletters and blog posts. In your role as SEO Manager you will continuously work on optimizing our content, as well as monitoring and improving our online presence.

Together with our Head of Marketing SCA you will set KPIs, analyze results and take actions. We are a growing international team in 6 countries (and counting) and you will benefit from a highly experienced global network, who are all happy to share ideas and work together to achieve our common goal of getting as many solar panels on as many roofs as possible.


You will be responsible for increasing our awareness and creating preference for the Otovo brand in Sweden and Norway, through:

• Developing and managing creative content for local PR, Blog, Social Media and CRM activities
• Planning, implementing and managing our Scandinavian SEO strategy, increasing organic traffic as well as the conversion rate through this channel.
• Tackle all SEO branches: on site, off site and content
• Support to the paid team
• Setting up new and managing existing landing pages and blog posts
  

To be successful in this role:

• Must be a native Swedish or Norwegian speaker, and fluent in English
• Currently based in Stockholm or Oslo, or willing to relocate
• Higher education, preferred in marketing or communication
• Excellent written and verbal communication skills
• Preferably 3 years of marketing, communication, SEO and social media experience.
• Knowledge of SEO tools such as: Semrush, Ahrefs, Search Console, Analytics, Tag Manager
• You are excellent at generating engaging content and GA analysis
• Strong problem-solving and decision-making abilities
• Strategic mindset to be able to participate in the creation of, and execution of marketing strategies and annual campaign plans
• Experience in creating digital marketing campaigns, both for owned and paid channels
• Capable of conducting keyword researches, competitive analysis, audits and content strategies
• Strong collaboration skills - we're a closely knit team where everyone pitches in and helps out when needed
  

We would love it if you also have this:

• Comprehensive knowledge of tools like Google Analytics, Search Console, Tag Manager, Semrush, Hotjar and Ahrefs
• Knowledge of CRM tools like Mailchimp and Hubspot
• Familiarity with WordPress or other content management system
• Experience in Conversion Rate Optimization
  

Are you our new marketing superstar? Apply today, we will process applications continuously!