SEO specialist (German, English, Portuguese, Swedish, Dutch or French speaking)

As one of Europe's fastest growing greentech start-ups, we're determined to make our dream of bringing local and clean energy to every home a reality.

Otovo provides solar panels and batteries to homeowners and we use software and technology to make solar energy easy, affordable, and available everywhere.

  • We make solar easy by providing tailored offers to customers visiting our website and entering their address. With our unique technology as the core in our business, we have removed the need for a home visit and can offer tailored offers to all customers visiting our website.
  • We make solar cheap by providing a platform where installers compete on price and quality to get assignments.
  • We make solar available everywhere by quickly expanding our platform to new markets all over the world.

We have come a long way since launching in 2016 — we're in Norway, Sweden, France, Spain, Poland, Italy, Germany, Austria, Portugal, UK, Belgium, Netherlands and  Switzerland - and we won't stop expanding.

We need your help

Due to solid growth, Otovo has determined to establish a new marketing hub in Madrid, which will cover SEO and content creation for some of the group's markets. Accordingly, Otovo seeks SEO specialists to ensure steady creation of SEO content for the websites. The allocation of markets between the roles will be assigned based on language skills and previous international experience.

You will be in charge of localizing and implementing the global SEO strategy. Your primary task will be to increase our awareness and create preference for the Otovo brand. You are a creative storyteller, you love creating content, and you also have strong knowledge of on page and off page. In your role as SEO Specialist you will continuously work on optimizing our content as well as monitoring and improving our online presence.

Together with our Global Head of SEO you will set KPIs, analyze results and take actions. We are a growing international team and you will benefit from a highly experienced global network who are all happy to share ideas and work together to achieve our common goal of getting as many solar panels on as many roofs as possible.

You will be responsible for increasing our awareness and creating preference for the Otovo brand through:

  • Tackle all SEO branches, focusing on content and on page optimization
  • Planning, implementing and managing our SEO strategy, increasing organic traffic as well as the conversion rate through this channel
  • Developing and managing creative content for local PR and the Otovo website
  • Setting up new and managing existing landing pages and blog posts
  • Ensuring a correct technical background of the website
  • Track and report results

To be successful in this role:

  • Currently based or willing to relocate to Madrid
  • Professional level of either German, English, Portuguese, Swedish, Dutch or French - both written and spoken
  • Professional level of English
  • Higher education, preferably in marketing or communication
  • Excellent written and verbal communication skills
  • 2-3 years of SEO experience
  • Knowledge of SEO tools such as: Semrush, Ahrefs, Search Console, Analytics, Tag Manager
  • You are excellent at generating engaging content
  • Strategic mindset to be able to participate in the creation and execution of marketing strategies and annual campaign plans
  • Capable of conducting keyword researches, competitive analysis, audits and content strategies
  • Capable of carrying out a link building strategy
  • Strong collaboration skills - we're a closely knit team where everyone pitches in and helps out when needed.

We would love it if you also have this:

  • Comprehensive knowledge of tools like Google Analytics, Search Console, Tag Manager, Semrush, Hotjar and Ahrefs.
  • Some knowledge of CRM tools like Hubspot
  • Familiarity with Sanity, Ghost or other content management systems
  • Experience in Conversion Rate Optimization

What's in it for you?

You'll get to be part of our journey. We learn fast and encourage bold attempts and risky experiments: Otovo is a puzzle to work on and a riddle to solve. If you like that, you'll like it here.

We enjoy being together in the office, and are open to working from home when you need focus time.

Here's some more of what we offer:

  • More solar panels → less global warming. You have a chance to make a meaningful contribution to the world
  • You'll work with enthusiastic colleagues across Europe; passionate for their fields and eager to learn
  • We take care of your internet and phone bills—no more slow access at home
  • A hardware budget where you're free to pick your own gear
  • A lot of flexibility when it comes to working hours
  • Central located office, easily accessible, in the center of Madrid

Hiring process

Update your CV and submit your application to us here. If we think you could be a good fit, we will start an interview process that looks like this:

  • First interview - informal first meeting with potential future colleagues
  • Case interview - working on one or two realistic problems together
  • Third interview - meeting up with colleagues from other teams

If all of the above checks out nicely, we'll call two references that you provide before we send you an offer. The full process should take approximately two-three weeks.

There's no time like now—help us make the world transition to renewable energy and submit your application today! 🌅